Get a Marketing Strategy That Actually Moves You Forward

Let’s Make a Plan

Get clear on what to focus on, what to stop doing, and what will actually grow your business — without overbuilding or overspending.

You don’t need more marketing ideas.
You need a marketing plan.

A lot of small businesses have the same story.

You know you need marketing, and you have a lot of ideas.

You try to figure out marketing as you go. You piece things together.

You moving things around, but don’t make any meaningful progress.

You stall. Dabble. Then, put it off.

And nothing really changes.

The stall isn’t because you don’t have great ideas. It’s because you don’t have a clear vision and plan.

So, let’s make one.


Marketing Strategy

You’ve stopped sending people to your website. It’s so outdated you can’t send traffic to it. (You might even be embarrassed to share it.)

Your site is broken, and you don’t know how to fix it. You know the messaging is wrong, your services are unclear, and the navigation is a mess. But you are at a loss for how to fix it.

You need it updated fast. You don’t have the time or resources to completely redo your site, and you need to be able to start sending traffic to it ASAP.

The Solution

You engage Betwixt CMO for a Website Update Work Day. We set aside a whole day to knock out updates that quickly get your website where it needs to be to receive traffic and accurately promote your business.

Step 1: Deep Dive Discovery Call

We start with a focused conversation about:

  • Your business and goals

  • What’s working (and what’s not)

  • Where things feel stuck or unclear

Betwixt always starts with strategy!

Step 2: Develop a Plan

We develop a plan to update the site with a new structure and messagig. The plan outlines a fresh:

    • Goals & priorities
      What actually matters right now

    • Content & messaging direction
      What to say, who it’s for, and how to show up consistently

    • Content audit (if applicable)
      What to keep, improve, or stop doing

    • Keyword & search insights
      Where opportunities exist (without turning this into a full SEO project)

    • Competitor & market context
      What others are doing—and how to differentiate without overthinking it

    • Website recommendations
      Simple, focused improvements that support conversion and credibility

    • Action plan
      Clear next steps you can actually follow

Step 3: Update the Site

We get to work. In one day, we knock out the website tasks outlined in the site plan.

With just a few changes, the site:

  • No longer includes inaccurate information

  • Looks more polished and professional

  • Has a natural flow to move users toward working with you

  • Is ready to receive traffic from interested audiences

The Results

“After working with Raubi and implementing her suggestions, I feel super confident sharing my website with others. She helped me strengthen the copy of my website, so that people who aren't familiar with my work will see the value and how I can help them too.”

Ana Lilia, Breathwork Coach

Get your website in order.

Does your website need a refresh? Contact Betwixt CMO to schedule a Website Update.

BOOK YOUR WEBSITE REFRESH